Meet the Companymals.
Marketing: The Monkey in the middle
Think of Marketing as the centre of your business. This is where your fundamental business idea begins and your service or product is designed to meet the market need in a way that customers want. Every department of the business connects in one way or interfaces with that central point, through communication , control, engagement, systems, direction, output, profit, and collaboration.
Every day in your business, you are surrounded by animals. Every function you engage with has a distinct set of properties that are similar to those of its counterpart in the wild. But what are these animals? Let's take a look at the Jungle Wheel.
Marketing needs to approach each function in a different way.
Marketing: the nimble monkey
Sales: the hungry tiger
CEO: the sturdy elephant
HR: the protective owl
IT: the productive spider
Finance: the frugal squirrel
Operations: the constructive beaver
Want to know more?
These are just some of the ideas presented in the book Hunting with Tigers - the Marketer's Career Survival Guide by Åsa Christina Magnusson.
FIND OUT MORE
about the book and the Jungle Wheel
About the author
My name is Åsa (pronounced Awsa) Christina Magnusson and I am a business owner, blogger and author based in Fareham, United Kingdom.
As a Certified Marketer with more than fifteen years’ industry experience, I have worked across a wide range of corporate marketing roles in the UK and Sweden. I'm an accomplished bi-lingual copywriter and content strategist, passionate about content marketing.
After emigrating from Sweden in 2010, I journeyed through a series of senior marketing roles before landing in the entrepreneurial camp by launching The IT Content Factory Ltd in 2015.
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