Your business can build powerful lead generation engines by creating high quality assets for prospects to absorb. This stands at the centre of content marketing, which has never been more relevant as customers do an increasingly large amount of online research before even contacting you with an expression of interest. Make sure you capture them in time!
There are a few different types of white papers, varying in length and complexity. They typically focus on a technical or strategic challenge, while presenting a viable approach for solving or analysing it. The aim of the paper should be for the reader to gain a clear and detailed overview of your suggested solution.
In the lead generation world, the term eBook is often used as a generic description for many different types of downloadable digital products such as guides, handbooks, playbooks, briefs or similar. Think of it as a delivery category for anything that is not a formal paper.
A case study is the opportunity for your business to showcase an actual project, with the voice of the customer coming through. It’s one of the most powerful pieces of collateral you can produce, as it offers a direct insight into not only your solution but into the customer experience – which is equally, if not more, important to your prospect.
An infographic is a visual representation of key facts which can be quickly absorbed by the reader and helps to explain an otherwise complex scenario. In its simplest form it can be a collection of graphs and charts, although many businesses have taken the opportunity to build highly creative, engaging visuals in cartoon-like formats that have become increasingly popular.
Video is booming on every social media channel, and is one of the most efficient attention-grabbers for lead generation. Although this can easily become a very expensive communication method, video production is constantly becoming simpler and faster with the arrival of new video production and sharing platforms.
Platforms like Zoom, GoToWebinar and BrightTalk have made it easy for businesses to broadcast educational content live or on demand, but the mainstream social channels are not far behind. Start building your brand voice and visibility through being the “trusted expert” on a given topic.
We work in partnership with you to understand your business and sales objectives, to get a clear view of what content marketing means to you and what you need your efforts to achieve.
To create awesome content, we need to really get to know your audience. Who are they? What do they want and need? What will make them buy from you? We’ll help you find the answers.
There are loads of different content formats out there. We guide you in selecting the right marketing assets and create a well-balanced, beautifully branded, hard-working content library.
When you invest in content, we want to make sure your audience finds it. We help you build lead generation structures, select the right channels for sharing, and optimise your SEO efforts.
In this free guide from our marketing coaching community Hunting with Tigers we share some of our best ideas for you to generate interest in your products or services. Take the chance to download the e-guide 100 Awesome Tips for Lead Generation today!
