Creating and implementing a PR plan can be very daunting for a small or emerging business. Having a dedicated PR resource is a luxury that many of us have to do without, but there are many ways in which this can be handled without having to cost a lot of money.
We are not a PR agency. We are, however, pretty brilliant at creating news stories that hook journalists. We will happily work with you on an ad-hoc basis, or set up a regular news engine that works with the mainstream industry media as well as your social channels.
When working with us, we will tailor our PR approach to your specific needs – which means you only pay for activities that make sense for your business at that time.
We work in partnership with you to understand your business and sales objectives, to get a clear view of what content marketing means to you and what you need your efforts to achieve.
To create awesome content, we need to really get to know your audience. Who are they? What do they want and need? What will make them buy from you? We’ll help you find the answers.
There are loads of different content formats out there. We guide you in selecting the right marketing assets and create a well-balanced, beautifully branded, hard-working content library.
When you invest in content, we want to make sure your audience finds it. We help you build lead generation structures, select the right channels for sharing, and optimise your SEO efforts.
Our dedicated marketing community Hunting with Tigers gives you the chance to gain key insights into marketing strategy, tactics and deliverables. Packed full of insider tips, downloadable templates and guides, our content marketing emails and community posts will help you become a better marketer.
