Alongside creating brand awareness, establishing thought leadership is one of the most sought-after marketing results for IT businesses.
Achieving genuine thought leadership always requires a multi-pronged approach, where your voice and message is being heard on many different levels. It also requires an understanding of what expertise and knowledge the market is hungry for – and how to feed that hunger.
A thought leader needs to find the strongest channels of influence, and use them regularly. However, it’s not always about speaking to the large crowds. Sometimes the biggest impact happens when you speak directly to niche market influencers and win their support and endorsement. With just a bit of strategic detective work and highly targeted messaging, you can find yourself a spot at the top of the influencer hierarchy.
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